Author: erinaihei
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Doctor, Lawyer, or Failure: why I didn’t go to medical school
Thoughts on social impact and choosing a career for someone who doesn’t exist yet. Read this if you’re figuring it out too, or if you’re confused by my trajectory.
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Starting a Team from Scratch: Riverbed, WiPS
I’ve been lucky enough to have had not one but two shots at building a team from scratch in 2025. What did I learn from Decalmania at Riverbed, and what am I carrying forward into marketing at WiPS?
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Role Models, Before They’re Famous
The importance of seeing people two steps ahead, and how this influenced my decision to share my work journal publicly.
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Baby’s First Managerial Role: Decalmania
How I navigated my first ever managerial role. A love letter to my first associates at Riverbed Collective.
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so can i do business as usual?
Amidst the Tai Po fire in Hong Kong, no, I can’t, but I can let some of that energy fuel my usual business. Plus personal reflections on systemic change and accountability mechanisms.
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The Profit Margins of Saving a Friendship
Navigating my first ever co-founder exit to save a friendship. I love you, @byizzyliu.
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The Costliest Mistake Of My 2024: what I learnt from print manufacturing Mint Condition
I am the incredibly inexperienced Director of Riverbed Collective, an artist-led social enterprise. Here’s what I’ve learnt from 2024.
Erin Ai Hei
Hong Kong and
Narrm/Melbourne.
On Wurundjeri lands.
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