# Erin Ai Hei

> Erin Ai Hei's website


## Posts

- [What Spider-Man: Brand New Day Reminds Me About Work](https://erinaihei.com/spider-man-reminds-work/): No, I'm not joking. I swear that work, warmth, and Peter Parker's arachnid hormones are related. Spoilers ahead.
- [Doctor, Lawyer, or Failure: why I didn't go to medical school](https://erinaihei.com/doctor-lawyer-failure/): Thoughts on social impact and choosing a career for someone who doesn’t exist yet. Read this if you’re figuring it out too, or if you’re confused by my trajectory.
- [Starting a Team from Scratch: Riverbed, WiPS](https://erinaihei.com/starting-a-team-from-scratch/): I've been lucky enough to have had not one but two shots at building a team from scratch in 2025. What did I learn from Decalmania at Riverbed, and what am I carrying forward into marketing at WiPS?
- [Role Models, Before They're Famous](https://erinaihei.com/role-models-before-theyre-famous/): The importance of seeing people two steps ahead, and how this influenced my decision to share my work journal publicly.
- [Baby's First Managerial Role: Decalmania](https://erinaihei.com/babys-first-managerial-role-decalmania/): How I navigated my first ever managerial role. A love letter to my first associates at Riverbed Collective.
- [so can i do business as usual?](https://erinaihei.com/business-as-usual-tai-po-2025/): Amidst the Tai Po fire in Hong Kong, no, I can't, but I can let some of that energy fuel my usual business. Plus personal reflections on systemic change and accountability mechanisms.
- [The Profit Margins of Saving a Friendship](https://erinaihei.com/profit-margins-friendship/): Navigating my first ever co-founder exit to save a friendship. I love you, @byizzyliu.
- [The Costliest Mistake Of My 2024: what I learnt from print manufacturing Mint Condition](https://erinaihei.com/costliest-mistake-2024/): I am the incredibly inexperienced Director of Riverbed Collective, an artist-led social enterprise. Here’s what I’ve learnt from 2024.

## Pages

- [where credit is due](https://erinaihei.com/home/credits/): If you've worked with me, you'll know I really value giving credit. Here's everything I've used on this website.
- [portfolio](https://erinaihei.com/portfolio/): vibrant, versatile mobiliser who wants to bridge theory and practice in driving structural change.
- [home](https://erinaihei.com/): No, I'm not joking. I swear that work, warmth, and Peter Parker's arachnid hormones are related. Spoilers ahead.
- [visual art](https://erinaihei.com/visual-art/): led social enterprise. Professional portfolio here.
- [media](https://erinaihei.com/media/): It was an honour to speak with Karen Corr from Jumpleads about Riverbed Collective and how systemic change occurs.
- [diaries](https://erinaihei.com/diaries/): Ultimately, I'm someone who just wants to do good for the world. I'm currently (1) figuring out what that means and (2) building the skills to do so.

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